Inspiring websites- Elle magazine

Elle Magazine website....
http://www.elle.com



Main features...
. Title
. Drop down list
. Image use
. CGI ( computer generated image)
. Font styles ( Typography)/ Quotations and captions
. Colour tone
. Search tool


I am inspired by ELLE magazine's web page because there are pacific features used, which allow it to engage the audience. The list above shows the main features of the web page. 

To begin with, the 'Title' is unique and captures the audience's attention instantly because it is bold and the style of font used is creative. This allows the identification of the fashion company to be represented. Giving readers something to remember this by. Furthermore, a drop down list is made on the web page, to enable the target audience to select the area of the website they want to visit. We can notice this in the three lines listed next to 'Fashion, Beauty, culture, Life and love and Horoscopes'. These are also presented as a drop down list allowing you to select the area of the topic you would like to view. Although, the three lines will list more drop down list style features.

Next, the 'Image use' in the web page is widely experimented with. This makes the target audience age range an important idea. The images include young models that show the page is targeted to a younger audience. Considering the costume and props the models use and how their body language is brought across. The composition of the shots show us this. alternatively, we can notice the audience through just glancing at the web page because of it's colour use and many other features.

'CGI' ( computer generated image) is not noticed in the image but the link to the web page will show that the images change, almost like a slideshow. This allows all areas of the website to be advertised and it a persuasive technique to engage the audience.

As for the use of 'Font styles', there are many unique styles used. It is easily noticed that there are many upper case font styles used for important information in on the website. This is the information the reader should notice first. This is mainly used for captions that include persuasive language and use language such as alliteration and metaphors. 

Colour tone in the web page is contrasting and uses light and dark tones, allowing important details to stand out. The colours used target a 'female audience'. As there are light pink tones. Giving the audience an impression that the magazine is for young females. We notice this in the use of images as well as all the models used are females. Black font is used quite a lot which is fascinating because it's simple yet it contrasts really well with the background colours.

Finally, the search tool is an easier way of accessing areas on the website. By searching for the feature, all the information that relates to this will appear. In my opinion, the search tool is useful and is a quick method for frequent viewers and audience of 'ELLE'