Millum and Ferguson focus on gender facial expressions. Such as male and female. These facial expressions are what would appear on the front cover of a magazine or media product. The expressions and have names such as, 'chocolate box' and 'carefree'. In addition, Millum and Ferguson recognize the expressions that are presented in image used for media products. The facial expressions have meaning and purpose to engage the target audience, wether that be male or female.
Ferguson
Ferguson looks into the facial expressions of female models and targets an audience of the female genre. Although, this isn't always the case. For example, the expression, 'Chocolate box' is smiling without teeth and the expression 'Romantic' is used to attract oppersite genders. The expression is flirtatious and appeals to males if the model is female. Other expressions of female models include Invitational, which is similar to 'Romantic' is engages the male audience by using emphasis of the eyes, to create an attraction.
Millum
Millum focuses more on the facial expressions of Male models. The names of the expressions used are; 'carefree', this is to describe a facial expression that shows confidence. 'Practical' describes an expression on daily basis. As for 'Seductive', it describes a slight smile. This is used on many media products to make the model look pleasant. 'Comic' is an expression that is exaggerated. This is most likely to be seen in fashion magazines as facial expressions are over the top and are unique because 'Fashion' is a big part of the model industry. Finally, 'Catalogue' is a neutral look that is used in less popular fashion products. so this may not be used in magazines that are regional and will be used in national magazines.
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