recreation of Billboard

My intentions are to recreate this PRADA Fashion billboard using photoshop and considering the use of image and typography, as well as layout when designing the billboard. I will analyze the features of the billboard and why i chose to use them in the recreation...




I have chosen to recreate this pacific billboard analyzed in the previous billboard inspirations post. The reason for this, is because the features on the billboard look simple. Although, there are features used on it that appeal to the target audience, creating a positive impact. I love the use of contrasting colour, bold typography and upper case text used.  This allows vibrancy to be created in the billboard. In addition, the idea of using more than one image on the billboard, gives the audience an idea of the fashion product that is being advertised. In this case, the product would be 'sunglasses'. The use of close up image shots represents this. Therefore, the composition of the photographs have been thought about carefully.