BOLD TITLE- The billboard uses a bold title and it is clear to the audience what band is being advertised. For instance, with this billboard, we can see the brand is 'GUESS'. In addition, title uses upper case typography to stand out, as well as color tone. The colour used in the title is 'gold'. Therefore, this links to the idea of the fashion brand being successful and popular. It could also tell the audience that the brand is well liked. The idea of the black background, allows contrast to be made and the title to be a main focus in the billboard.
IMAGES- The 2 images on the billboard have been shot using high key lighting, allowing vibrancy to be created. Moreover, the composition of the images is interesting because the shot has been taken as a mid-shot, allowing the costume and props to be noticed in the images. the purpose of this is to advertise the products. such as the bags. We can notice the advertised product is a bag because of the way the models are holding the bag. It shows they are passionate about the product and is a good technique of persuading the audience to buy a Guess bag because they look nice.
LOGO- The logo used in the billboard is placed below the Title, so that the audience can recognize what to look for on a 'Guess branded bag'. In addition, the purpose of this is to allow the audience to also recognize other products that are made my 'Guess'. So, in this case, the billboard advertises the brand as well as the advertised product. Making people fascinated by it, in order to buy their fashion products.
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