Research into Facial expressions and pose

The facial expressions of model's in the fashion industry give off a connection with the audience. Eye contact, allows the audience to feel engaged in the magazine and it a persuasive technique to make the audience want to read the magazine. Below are a few images that represent model's facial expressions. These images will support me in the creation of my images and what compositions i will take the photographs from. As well as this, it will help me think of facial expressions, in which i can ask my model to perform when taking my photoshoot for my fashion product.



 To begin with, to the left is an example of a facial expression and pose which a model has performed.  I like this pose because it allows the audience to get the impression that they are targeted in the magazine. We can notice that the model is a young female, so in this case, the target audience for the magazine this image was presented on would be for young adults. mainly between the ages of 17-25. Pacifically, females. The idea of the image being in black and white, shows editing techniques have been used, in order to make a higher level of contrast in the image. The allows it to look of higher quality as well. The shot has been taken as a mid-shot. This allows the costume the model is wearing to be noticed, so we can realize the image refers to 'fashion'. Plus, it shows the audience the facial expression of the model, referring to the idea of 'Beauty' in the fashion idustry.


  In this image from a model photoshoot, the pose used is unique. Many fashion products, including magazines, websites and billboards, use this style of pose because it enables a unique style of photo to be created. Therefore, the audience can remember the image as it is different to other fashion companies photographs. This is a way of being remembered and 'standing out' in the industry. For instance, companies such as 'Vogue' and 'Elle' use this to promote their fashion title.

As for the type of shot that has been taken, we can see that it has been taken as a long shot. The reason for this is so that costume and body shape can be noticed. As the company is promoting 'Fashion'.

Most of the time, you would tend to find this style of image on a double page spread of a magazine or on a front cover. there isn't many accessories worn by the model in the photo. The outcome of this, may be that the image would not be used on a website or a billboard. as it may not advertise 'fashion' as much as another image.




This photograph is slightly different to the model photos above. Mainly because the image has been kept in colour. This allows sot tones and textures to be created, making the image look of a high standard. in addition, the pose used in the photo is unique and allows the audience to notice this. as for props used, the idea of using a 'panda', creates a totally different image that other fashion companies would not plan to use when photographing their model's.There is a connection with the costume worn by the model and the colour of the panda being 'black and white'. This shows us that the main focus of the image is the the 'black and white' idea. Linking strongly with the top the model is wearing. So, it allows the costume to be promoted when the audience glances at this image.

The pose allows shadows to be created on the wall in the background. It also gives off the thought of the model being 'confident'. In this case, it makes fashion look confident as well.

Website deconstructions (3)

      https://app.emaze.com/editor/@AWFFITRZ


I have used the website Presentation software, 'emaze', to create a presentation on 3 Website deconstructions. The reason for this is that is presents my view points and organizes my work in a presentable manner. Therefore, it is easy to indicate what my point is and the analysis of the deconstruction...

Billboard deconstructions (3)

Here is an example of a 'Fashion Billboard', there a various deconstructions on it which capture the audience's attention and engage them into the brand advertised...



BOLD TITLE- The billboard uses a bold title and it is clear to the audience what band is being advertised. For instance, with this billboard, we can see the brand is 'GUESS'. In addition, title uses upper case typography to stand out, as well as color tone. The colour used in the title is 'gold'. Therefore, this links to the idea of the fashion brand being successful and popular. It could also tell the audience that the brand is well liked. The idea of the black background, allows contrast to be made and the title to be a main focus in the billboard.

IMAGES- The 2 images on the billboard have been shot using high key lighting, allowing vibrancy to be created. Moreover, the composition of the images is interesting because the shot has been taken as a mid-shot, allowing the costume and props to be noticed in the images. the purpose of this is to advertise the products. such as the bags. We can notice the advertised product is a bag because of the way the models are holding the bag. It shows they are passionate about the product and is a good technique of persuading the audience to buy a Guess bag because they look nice.

LOGO- The logo used in the billboard is placed below the Title, so that the audience can recognize what to look for on a 'Guess branded bag'. In addition, the purpose of this is to allow the audience to also recognize other products that are made my 'Guess'. So, in this case, the billboard advertises the brand as well as the advertised product. Making people fascinated by it, in order to buy their fashion products.

Magazine deconstructions

AS REFLECTION...














The deconstructions i plan to use for my fashion magazine are the same as the ones above, which i used in my AS Music magazine. Although, i will not include features such as a 'band index' as this does not refer to the idea of fashion. The features i use will grab the audience's attention and persuade them to read the fashion magazine...


AN EXAMPLE OF VOGUE FRONT COVER DECONSTRUCTIONS...



VOGUE CONTENTS...



VOGUE DOUBLE PAGE SPREAD...

recreation of Billboard

My intentions are to recreate this PRADA Fashion billboard using photoshop and considering the use of image and typography, as well as layout when designing the billboard. I will analyze the features of the billboard and why i chose to use them in the recreation...




I have chosen to recreate this pacific billboard analyzed in the previous billboard inspirations post. The reason for this, is because the features on the billboard look simple. Although, there are features used on it that appeal to the target audience, creating a positive impact. I love the use of contrasting colour, bold typography and upper case text used.  This allows vibrancy to be created in the billboard. In addition, the idea of using more than one image on the billboard, gives the audience an idea of the fashion product that is being advertised. In this case, the product would be 'sunglasses'. The use of close up image shots represents this. Therefore, the composition of the photographs have been thought about carefully.

Inspiring billboards

   GUCCI

I like this Gucci billboard because it uses soft colour tone that allows contrast to be a positive feature. as well as this, the typography used on the Billboard uses white text, which looks good against the dark colours in the background. furthermore, the lighting used in the billboard is soft and uses the idea of 'High key' photography. Plus, the composition of the billboard is interesting because it has been designed as landscape. so, in this case, it captures the audience's attention.

                                                                      PRADA

This Prada Billboard is inspiring because it uses the contrast of light and dark to allow it to be bold and intense. Therefore, the audience recognize this to be important. Furthermore, the billboard uses typography that has style to it and is unique. This connects well to the theme of the billboard being 'Fashion'. In addition, it also expresses the 'creativeness' of fashion. Moreover, i like the idea of the fashion theme being 'Eye wear', as it shows a different style of fashion to clothes. this is because 'PRADA' is more of an accessory fashion based theme. The vibrancy of the billboard is bold and allow it to be eye-catching to the target audience. 

  MICHEAL KORS

As for this Michel Kors Billboard, i especially like it because it uses pacific tones of brown to create colour tone. From light brown shades to dark brown shades. This creates soft tones and textures throughout the piece. As well as this, the white tones used in the background of the billboard, allow contrast to be created clearly. Therefore, this stands out to the target audience. In addition, the billboard uses a bold, upper case typography. This also creates a positive impact on the billboard.

Inspiring magazines- Elle