Original double page spread idea

My final Double page spread is slightly different, i that i changed the Puff to logos of attractions in the North east, like Cineworld and Costa offers. The reason for this is because they relate to my target audience feedback and stand out more than the Puff used on this draft.

We can notice that the text inside is very small and doesn't capture the audience's attention instantly. Therefore, changing this feature to regional attractions would appeal more to the audience, as they are easier to see and it's something they enjoy doing.

The billboard

This is my final billboard result. I like how i have given the billboard a theme of 'Creativity', it allows the billboard to have a positive impact towards the audience, as the style is unique and blends textures and colour tones well.

I love the level of colour the billboard goes into it. For example, the yellow tones in the billboard, enlighten the exposure of the main image and text. Plus, the pink tones used as a reflection of the bridge in the background, regional image, increase the vibrancy of the design.

Using bold upper case font for the brand name/ title and the text at the bottom of the billboard, allows the typography to stand out and capture the audience's attention. As well as this, the colours i have selected for the font connect well with my magazine product, as the colour relates to the background of the magazine pages. So, the billboard looks a part of it. Furthermore, the white font contrasts and it eye catching against the dark colour of the background.

The idea of the billboard being creative links to the 'Fashion' theme of my product. So, this idea is expressed within the design of the billboard.

Lastly, the logo of 'Essence Fashion' is another feature that connects to my magazine because it allows the reader to recognise and come familiar with it, so that when they see the logo somewhere else, they know its 'Essence Fashion'.

The conclusion to my Billboard result, is that i like how it is unique and advertises an event within the North east. I feel this is a way of telling the audience the fashion company is regional in only the north east. I also like the style of image i have chosen, as it's composition is different to the other images i have used in my magazine. It's taken slightly to the side as a mid shot.

Development of billboard

        Development of Billboard...

Creating the billboard is one of the easiest processes for my media product so far. This is because the billboard does not consist of as much information as the the magazine itself. The Billboard is more of an advertisement to persuade the audience to read the magazine or attend an event. In this case, for my billboard i am advertising a fashion event. This may persuade the audience buy an 'Essence magazine' to find out more about the event or look on the web page. The reason why the audience know that the billboard advertise 'Essence' is because i have used the logo, in which i repeated in the pages of my magazine, in order for the audience to get familiar with it.

To create my Billboard, i began by creating an A4 international paper sized layer like i did for my magazine. Although, i used the idea of creating my double page spread, by rotating the page 90 degrees. This allowed the billboard to be landscape rather than portrait. So, it looks official.

Continuing on from this, i found an image from google images, of the North east ( Newcastle bridge) that would advertise the regional idea of my magazine/ brand. Therefore, the reader does not mistaken the brand for being national. I done this by dragging the image into photoshop, selecting around the area with the 'rectangular marquee tool' and then using the 'edit copy, edit paste 'technique onto the layer i was working on. After this, i altered the opacity level of the image by altering the 'opacity percentage'. Changing it from 100% to 35%. I thought of this idea because i did not want the image to take the main focus away from the other features i intended to add to the billboard. Such as the main image and text. Also, because i wanted this image to be a background image.

Leading on from this, i then added the title 'Essence Fashion'. Using the font style 'Copper plate gothic Bold 'from the photoshop font, drop down list. The purpose of using this style of type, allows the text to stand out and be sharp and intense. So, it will be eye-catching to the potential target audience. I use the colour, 'White' from the 'colour chart' on photoshop. As this colour contrasts well with the blue sky colour of the background.

After this, i included my brand logo from my JPEG images pasting the image onto the Billboard layer and resizing it using the 'free transform tool' and holding down the 'shift key'.

The main image i chose is a wide shot with a different style of pose to the other images i have used in my product. Therefore, experimentation is proven using this technique. To use it on my billboard, i dragged the image into photoshop and using the 'Magnetic lasso tool', i selected around the model's figure, so i would not select any white background of the image, which i would need to erase when it is pasted to the billboard layer. Once the image was copied and pasted onto the layer, i again, used the 'free transform tool' to resize the image. Placing it to the left of the billboard so that i could allow the background to stand out and enable the billboard to look spacious.

Next, i used the 'affects drop down list', to create a double/ multiple exposure style in the main image. This is basically the background image looking as though it is projected onto the model image. Creating an unusual affect. Furthermore, i selected the filter 'lighten', this enlightened the entire billboard and the exposure inside the main image.

Finally, i included small text using the same font as previously used for the title. Such as, a metaphor as a form of language, 'The north east are taking the runway' and a quotation like 'The No1 fashion experience', a way of persuading the target audience to attend the fashion event by 'Essence fashion' in the north east.

Development of Double page spread

        Development of Double page spread

The double page spread was the most difficult design to create. this because the design is very detailed and complex. Whereas, the front cover and contents use a bigger JPEG image and less text on the page.

In my opinion, the double page spread is important  seen as the article is the main story However, the front cover and contents page are the build up to the double page spread. I have tried to include as many features of a 'fashion magazine as i could'. To show my knowledge of magazine features and how they should be placed on the pages. 

The page was made using an 'A4 international paper sized layer'. Then using the 'rotate 90 degrees' tool to turn the page, so that it was landscape, rather than portrait.

To start with, i created a banner at the top of the page. This includes information that an official magazine would use, advertising the brands online web page and persuading the audience to give us feedback by asking them to fill in a survey online. Therefore, in the future 'Essence magazine' can work on making the magazines and articles even better. This was created using the 'rectangle shape tool' and the 'fill tool' to alter the colour of the banner. Then i used the 'type tool' to highlight the text and then change the colour with the colour chart to white. To create contrast with the text and background. the reason i chose to use a deep grey for the background of the text was so that is would create a boldness within the type inside the banner and have a positive contrast with light coloured features used on the page. For instance, the background. Seen as though it's a pale green. A deep grey would work well with this shade.

I decided to make the background of the double page spread a deeper shade of light green to the front cover and contents page. the reason for this, is because the double page spread is a dominant page and includes the most information on it. So, in this case, the page stands out more and makes it a little more exciting than the first two pages. This again, was done using the 'fill tool' to create background colour, by selecting around the page and selecting the shade of colour from the 'colour chart'. Then altering the opacity levels to around about 40% to get that pale green shade.

'Da font' came in useful for my typography used for the text on the page, like the main headline and quotations. i downloaded the font, 'Cast force' for the spread typography. This was used mainly for the bold and intense type that i wanted to stand out. Downloading the font was straight forward by opening it from the 'safari downloads' and then installing it to my downloads on my desktop. Then opening the font in photoshop. So, it would be on my drop down list of typography styles. I also installed the font 'Fabulous_2' from 'Dafont'. This font style is cursive, relating to my theme of fashion. So, i used this for my article, as it is still readable.

I gathered logos from the internet of 'Google images', then dragged them into photoshop. After this, using the 'rectangular marquee tool' or magnetic lasso tool' to select the area of image and then copy and paste from the 'edit' options at the top of Photoshop. In this case, the image would be pasted onto the layer i was working on. So, then i could move onto resizing the image with the ' Free transformation tool', to the size i wanted it on the page.

Catchy quotes are used to persuade the audience into reading the magazine and a long shot of the model is used to show a different style of image to the rest f the magazine. I made a banner at the bottom of the page to advertise a chance to win £1000 worth of shopping vouchers. This links to the theme of my magazine and allows me to advertise the brand's web page, to gain a wider audience. The colour of the banner contrasts with the rest of the magazine page, allowing it to stand out. 

The outcome of my double page spread is positive because it includes many features and is persuasive to my audience. The article includes phrases and uses techniques that are in a formal style and in an interviewed style. Making the article look professional and to a high standard. Furthermore, i like how i have used many creative techniques that increase the affect of contrast, textures and intensity through colour. Enabling the spread to be eye-catching.

The Double page spread

Here is the final result for my double page spread. Using many features like banners, logos, quotations and artistic techniques like bold and unique font styles, I was able to make the double page spread exciting and creative.

To begin with, personally, i feel the outcome of my double page spread is bold and contrasting. Enabling, the main important features and information to stand out and become the main focus. The experimentation of typography use is used widely. With a variety of different fonts made from 'Da font'. For my article, i made the font style 'cursive' to relate to the theme of 'creativity' and fashion in my magazine. However, i picked a font that was suitable and readable to the audience. For mast heads, quotes and advertisements, i used bold typography to capture attention.

The article discusses the way the model, 'Bethany Coyles', has made her way to a successful career path. As well as personal experience. In addition, the article comes across in an interview manner. Such as, using emotive language that is given to the audience to allow the model to sound like an inspiration.

The main headline uses language like alliteration, to make it eye catching and persuasive to the audience. quotations are used like "My life turned into a dream'', to give a hint of what the article is about before reading it and make the words imaginative. This is another persuasive technique towards the audience and is emotive, using terms like 'Real me' as well. In other words, 'It's who i am'.

I have included logos of regional attractions on my double page spread. Taking my audience feedback into consideration. I thought of their likes and hobbies and decided to use these as a form of advertising. For example, i used the 'Costa coffee' logo, as many people of my target audience genre like costa coffee. This was proven in my audience feedback post. As well as this, i included, the 'Cineworld' logo, seen as though there is a one in Boldon, tyne and wear. Also, the 'Intu Eldon square' logo, as this is regional shopping centre in the north east ( Newcastle). So, this shows i have thought about how i can engage my target genre of audience into reading my double page spread.

social media logos are another feature i used to advertise more areas and gossip on 'Essence magazine'. Therefore, i can gain more of an audience from this, as people may prefer to follow us on social media than read magazines, Allowing the magazine brand to become popular. Furthermore, i added the magazine logo to my double page spread, which is receptive throughout my magazine, so that it can become recognised by the audience.

Finally, the main image is a long shot, rather than a close up /mid shot like my front cover and contents page. This shows experimentation within the photoshoot i had taken and a wide image style use. Personally, i like this image in how a chair (prop) is used. This reflects a real model pose and looks official.

Leading on from this, i plan to create my billboard and web page. So, that i have the full media product. Continuing research and development of my knowledge for fashion products.

Flat plan for Double page spread

We can notice that there are many more features of a magazine on my double page spread, compared to my other magazine pages. Such as, contents page and front cover. the reason for this is that the Double page spread is the main page in which the audience will read into depth. So, for instance, the best way to allow the audience to recognise an important feature is to place them on the double page spread. In addition, i have used a majority of features like logo's, banners, main headlines, quotation, image use etc... This represents my knowledge for magazine features and allows the page to be full of excitement that will engage the reader. I created this flat plan using 'Microsoft Powerpoint' and using the 'Rectangle tool', as well as selecting the rectangle to add the name of the feature inside the shape. Then, using the 'reorder objects' option by 'right clicking', i moved shapes around, such as, the 'Banner of models name', behind the 'main image' feature. So that it did not cover it.

Double page spread article

Above is my article for my double page spread. I decided to install fonts from 'Dafont' for the article and header because i wanted the magazine to be identified as 'unique'. The article relates to the thought of the idea of the magazine being a 'regional' magazine because it uses phrases such as 'The North East's Fashion Company, 'Gossip UK'. This tells the audience that the magazine is based in the North East. In addition, the article also mentions 'Young girls today'. So, it advertises the fact the magazine is aimed at a female audience.

In my article, I included quotations of the model and facts about the model. The purpose of this is to engage the reader into reading the article. Plus, i included relevant companies and interview programmes to make the article sound realistic and official.

Finally, the fonts i used for the article are cursive and for the header Upper case. Therefore, the type can stand out and attract attention. The fonts are used were 'Cast force' and 'Handy cheer'. Cast force was used for the bold upper case header and Handy Cheer for the cursive font style in the article itself. These express the term 'Fashion'. So, i thought it would be a good idea to include them in my article.

The layout of my article is in Small paragraphs that are symmetrical on each side. This is because official articles are laid out like this to make them look neat and tidy. Also, i have used a drop cap. That is another feature used on official magazines. Allowing a professional affect to be made. Lastly, the line in between each side of the article, separates information and allows the article to look more spacious. The logo used at the top of the article, is repetitive as it is used on other pages of the magazine. This is a form of advertising.